Have you ever found yourself wondering why you have joined (and keep joining) a number of social networking sites? Social Media is constantly growing and evolving based off of society’s collective interests and the answer as to why social media plays such a big role in our lives is multiplex.
Each network gives us a free platform to be able to do a number of beneficial things for ourselves. First and foremost, our social media pages serve as a way for people to get to know who we are. We post pictures, information about ourselves, and can create sort of our own personal brand this way. Receiving likes, gaining followers, and responding to comments on our page are all characteristics of social media that give us a sense of validation as well. It might make an introvert feel more like an extrovert, or it might make some people feel less lonely at times.
Another big way in which we can use social media for our own benefit is to network and communicate with others. Social media apps such as LinkedIn can help us find jobs, read up on business news topics that interest us, or network with professionals in our field. Using apps like GroupMe or Facebook can allow you to easily keep in touch with friends or family members you may not get the chance to see often.
Last, but not least, social media is used for entertainment. We can use social media to follow our favorite influencers, celebrities, or athletes and see what’s going on in their daily lives, play games within certain apps, use funny face filters, look at memes, read the news, and so much more.
To answer the question asked in the headline, social media is both a necessity and a pastime. The key to social media’s success is keeping users engaged through new innovation and enabling people to use social media as a tool that they can use to their advantage.
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