From waiting for the newspaper to arrive at your doorstep to seeing events as they are occurring from a device that fits in the palm of your hand, the journalism industry has come a long way for the sake of our consumption and convenience. Here are a few of my predictions of what’s still to come for the future of journalism:
1.) I think video journalism will take the front seat when it comes to how we get information across. The value of capturing videos of serious events and photo journalism will become extremely important when it comes to setting real events apart from fake news or made up stories. Another reason videos will become increasingly popular is because I think people are becoming less and less inclined to read full news articles. I think readers these days want to know a full story in well under 300 words, but it’s even more convenient if they can watch a quick clip on a specific story.
2.) Transparency will become increasingly important for news outlets. Instead of being transparent about the company as a whole, I think these outlets and individual reporters will have to be transparent about their personal goals and values as well as why their job matters to the rest of us.
3.) In order to be more successful, I think these companies will have to start investing in their digital presence. These outlets will have to consider podcasts, more video content, games, graphics, etc., to successfully market themselves to audiences who want to see a variety of content.
4.) Journalism and media in general is a field that I think will become female-dominated. I think we will see a shift towards more women in leadership positions in this field and a more feminine tone of voice in stories that are published, similar to what the field of public relations has seen in recent years.
5.) These media outlets will start selling (if they haven’t already started selling) their own merchandise from pageviews to shirts, stationary, etc. to increase brand awareness and have another source of income.
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