While browsing through data collected by the FCC on female and minority media ownership, it came as no surprise to me that radio and television stations are still predominantly owned by white men. In 2014, it was shown that racial minorities own only 3% of the 1386 commercial-broadcast television stations in the United States alone. Here is a breakdown of television and radio media ownership by race:
These charts are important because they show that the entertainment industry does not accurately represent the amount of women and minority groups in the U.S. and in turn, can hurt the overall success of these television and radio shows alike when the interests of only one group of people are represented. This case study reminded me of a couple of examples of challenging the norms of this field.
Pacific Standard is a production company owned by Reese Witherspoon. Through this company, Witherspoon has produced hit movies such as Gone Girl and Wild, and her goal is to break down the traditional “boys only” barrier and produce films for women, made by women (in front of and behind the camera) with more racially representative casts as well. On top of this, she says the discrimination against women and minorities starts at a very early level in the industry through internships and other smaller job roles. She said it’s particularly difficult for young girls to get internships on sets, as well as young people who are not from a similar socioeconomic background unless you have multiple connections and wants to make applying for these positions more fair. Witherspoon says her company has received incredible responses from audiences about their company and what they are trying to accomplish in the entertainment world.
Another example of more representative and record-setting success is the movie Black Panther. When the idea was first pitched, it seemed risky because the Black Panther wasn’t as popular as other superheroes, such as Captain America or Thor. The success of the film was unprecedented and surpassed the success of Star Wars: The Force Awakens, or Deadpool, thanks to the diversity of the cast. Along with being one of the very few more recent films with a black lead character, Black Panther tapped into an audience that has been underserved from as far back as movie history goes.
Today, the diversity gap is being addressed and the entertainment world is taking steps towards equal representation, but I think that seeing case studies, research, and acknowledging the success of allowing minority groups to take on lead roles is really changing the industry itself and challenging those in ownership positions, too. By addressing these biases, media owners are constantly being put in the hot seat about every decision they make and viewers are now able to bring attention to unfairness online.


